Anas Bukhash, a local celebrity and philanthropist, known for his encapsulating human show on YouTube discovering the real persona behind the title #ABtalks, has initiated a charity campaign with Dubai Cares, a UAE-based global philanthropic organization.
The campaign, which was promoted on #ABtalks and Anas Bukhash’s personal and business platforms, raised AED 1.7 million that will go towards helping children enroll in the coming academic year.
Surpassing the campaign’s initial target of AED 1 million, the campaign encouraged people to support children most in need through donations as little as AED 5, which can provide education to a child for a day. The campaign, which went viral, resulted in tremendous support from #ABtalks fans as well as celebrities, raising a whopping AED 1.7 million for children’s education.
Founder of #ABtalks, Anas Bukhash stated: “The foundations of any successful society are built on education; it is imperative that we as a community assist our future generations in building a substantial future. We are honoured to have teamed up with Dubai Cares in actioning this initiative. With the help of our viewers, and friends at Dubai Cares, I am privileged to announce that we have been able to secure almost double the amount that we set out to raise.
H.E. Dr. Tariq Al Gurg, Chief Executive Officer and Vice-Chairman of Dubai Cares, said “Every child today represents our future tomorrow, therefore equipping them for this future through access to quality education is a critical responsibility that we must strive to fulfill together. We thank Anas Bukhash for initiating a highly meaningful campaign during the Holy Month of Ramadan that allowed people from within the UAE and beyond to support and empower underprivileged children with opportunities to learn through our diverse education programs.”
The funds raised through the campaign will support children in the Middle East through Dubai Cares’ education programs that aim to empower children in developing countries through improved access to quality education.