Elite influencers and noteworthy VIPs from across the GCC attended an exclusive event with Afnan Perfumes’ Founder, Nose & CEO Imran Fazlani, on 30th September 2021 at the cultural and culinary hub, Intersect by Lexus to stage the brands’ Luxury Collection.
Attendees at the event gained an in-depth understanding of Afnan Perfumes Luxury Collection, in that it brings a sense of royalty to the scent industry, drawing together iconic and traditional scents, in a sleek, modern fragrance line. The recognised perfumery brand showcases to the audience a sense of life and vibrancy in all their fragrances, naturally attracting young and affluent brand alliances.
This event was an opportunity for brand ambassadors to meet the inspirational mind behind Afnan Perfumes. Imran Falzani (Founder & CEO of Afnan Perfumes) has created a business that challenges other market competitors through creating detailed, crafted fragrances that inspire experiences through product quality and design. Falzani tells “we have grown a brand that has generated curiosity in perfumes and a desire from consumers looking for an exotic feel for mixed ethics. With 18 years of diverse experience in the field, I can say that we have established a one-of-a-kind scent organization through organic growth, driven by life knowledge and independent motivation. These elements have inspired every Afnan collection, all produced with his careful conviction and direction”.
Although the stylish scents are locally crafted, they are internationally sold and widely popular across a number of nations. Each of the carefully curated scents in the Luxury Collection represents a different life experience in their portfolio, as well as a sense of exoticism attractive to consumers all over the world. The luxury collection itself offers a bouquet of deep oud-y undertones, with hints of amber, musk, and delicately contrasted with vanilla and floral notes. These rich yet delicate ingredients marry together seamlessly to create an elegant and sophisticated scent.
Imran Falzani added “The Luxury Collection provides a stable and bold environment for us to grow our higher experiential products. Currently, we have our Highness collection – that from the time launched in the market has brought Afnan Perfumes a positive spotlight in the high-end luxury scene internationally. Another of our products in our high category is Supremacy, not only intense and in Oud that positively today, we are excited to have a non-stop production and inquiries online and offline stores.”
Attendees were given an opportunity to try out each of the Luxury Collection by Afnan, to get a sense of how opulent and magnificent they are. The event itself forecasted exciting feats for the brand, as from 5th to 7th October, Afnan Perfumes will also be showcased at the BMWME Exhibition, again celebrating the brand and being shortlisted for two awards.