To mark the launch of its LX brand campaign ‘Inspire a Legacy’, Al-Futtaim Lexus has revealed a stunning new video starring award-winning Emirati Director and Executive Producer Nahla Al Fahad. With a message rooted in unlocking one’s true potential, the visionary has come together with Al-Futtaim Automotive’s premium car brand to tell her inspirational story through a video featuring the Lexus LX.
Through the campaign, viewers will uncover how Lexus has opened doors for the Emirati entrepreneur to share her inspiring stories, helping her build her legacy one dream at a time. Sharing her passion for storytelling as she narrates how Lexus has been a part of her story, in the video Nahla Al Fahad likens her limitless ambition to that of her home country’s spirit.
Commenting on the process and collaboration, Al Fahad said, “I have had an affinity with Lexus for many years, right back to when I used to drive my Lexus to commute daily between Abu Dhabi, so I was delighted to be part of this beautiful story. My goal has always been to achieve worldwide recognition for Emirati movies, and so the Lexus ethos of inspiring a legacy truly spoke to me. My journey has been defined by luxury, precision, speed and excellence – all attributes that sum up the Lexus LX.”
Through this piece of work, Al-Futtaim Lexus aims to inspire individuals to look beyond the traditional driving experience and be inspired by their behind-the-wheel journey to truly create their own legacy. The brand interprets legacy as being born out of a drive to create something that lives on and is celebrated until the end of time. With Lexus LX, which is featured in the video, the brand encourages customers to unleash their best and make an unforgettable impact on the world, for generations. The company draws inspiration from its customers, who come from different walks of life – and dream differently, inspiring their own legacies as their stories unfold.
Crafted to command, the 2021 Lexus LX boldly traverses the territory of uncompromising refinement and capability as the brand’s flagship luxury utility vehicle. Lexus has exceeded the limits of creativity and luxury with the smooth and innovative design and dynamic presence displayed in the contrasting aerodynamic lines and angles that give the vehicle a sport character combined with absolute elegance. It comes with the most comprehensive safety system ever included in the LX as well a, indulgences like Mark Levinson® audio and unparalleled climate technology.
“We are excited to share Nahla’s story with our audience across the UAE as her story blends so perfectly with ours. The Lexus LX personifies luxury and excellence – with an evocative design, precise performance, perfect luxury, and imaginative technology, it is engineered to last. Legacies that inspire the future are made of aspirations and determination – and Lexus encourages every individual to reach their full potential, creating a legacy for the future just as we strive to build our legacy here in the UAE,” said Saad Abdullah, General Manager, Marketing Al-Futtaim Lexus and Al-Futtaim Toyota.
Nahla Al Fahad’s life embodies grit and power; she has overcome challenges with confidence and courage. By sharing her journey, she aims to document her story as a life lesson for future generations, empowering those who are working towards their goals.