Fitze returns with the most rewarding challenge as the city gets active this Dubai Fitness Challenge


FITZE, a free fitness application and the first of its kind in the UAE announces the release of its most rewarding challenge WALK FOR IT which is in line with the Dubai Fitness Challenge. There will be 1700 rewards up for grabs with rewards given out daily. Fitze converts steps into coins and allows users to avail exclusive and exciting rewards. In order to have a chance of winning more exclusive rewards and prizes, users can take up intense challenges and work towards completing preset goals.
Through this challenge, Fitze is handing out over 1700 rewards and prizes including Dusit Thani Dubai and Abu Dhabi & The Retreat Palm Dubai’s Staycations and F&B vouchers, electronics by E-City, grocery hampers by NRTC, Skincare vouchers by Secret Skin, and more rewards from brands like Amazonas4U, Operation Falafel, Cryo, Blu, Zaatar W Zeit, Al Dawaar Revolving Restaurant at Hyatt Regency Dubai and so much more.
Encouraging people to lead a healthier lifestyle, and get rewarded for the same, Divya Upadhayay, Head Sales, Fitze says, “WALK FOR IT challenge is in alignment with the annual Dubai Fitness Challenge launched in 2017 by His Highness Sheikh Hamdan Bin Mohammed Al Maktoum, the Crown Prince of Dubai and Chairman of the Executive Council for Dubai Government. Last year we received an overwhelming response from participants. This is why we have come back with bigger rewards this year. We will be giving away 50 prizes every day and the total value of rewards for this season will be AED 350,000. Our mission is to encourage everyone to lead a fit and active life. We invite everyone to join the challenge and win exciting rewards with every step they take. By launching this challenge which is by far the most rewarding challenge ever to be announced, we are certain to invoke a healthy positive change in lifestyle and help people reach their maximum fitness potential this year.”




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