Floward in Full Bloom as it Gets Ready for Record-Breaking End to 2021


Floward, the go-to online flowers and gifts destination in MENA and the UK, is rounding off 2021 in spectacular style. As the brand continues blooming, it is focused more than ever on bringing more happiness and satisfaction to its client base. Floward has achieved four years of exceptional growth across MENA and the UK, since it was founded in 2017. The brand, which prides itself on paying attention to the smallest details of its customer journey, has announced that it is set to become a world record holder.

In commemoration of the United Arab Emirates’ Year of the Fiftieth, and in celebration of Floward’s hugely successful journey so far, the brand is set to make an official attempt to break the Guinness World Records for Largest Flower Number and the Largest Flower Word. To do so, Floward will spell out ‘UAE 50’ using over 12,000 red roses, in 3.6-metre-high letters and numbers in a ginormous piece of art on November 25th.

Floward CEO, Mr. Abdulaziz B. Al Loughani said: “In the short space of just four years, Floward has gone from strength to strength, achieving outstanding growth and rising to the top of the market by executing a carefully thought-out e-commerce strategy and offering online flower and gift delivery that not only matches, but exceeds customers’ expectations every time. Having achieved over 1,000% growth in 2020 despite the enormously challenging circumstances across the globe, we have continued to expand throughout the MENA region and into the UK.

“We are immensely proud to be commemorating the fantastic achievements of the UAE in our own unique way, as the country reaches its fiftieth year. With our sights set on a record-breaking end to 2021, we can look ahead to 2022 with excitement and ambition, knowing the sky’s the limit for our brand.”

Floward started out in 2017 and gradually began to expand throughout the GCC. The brand now operates in 32 cities in nine countries across the MENA region and in London, UK. The online flowers and gifts delivery destination continues to stand out in a highly competitive market through the creativity, ease of access, reliability, and premium quality of its products.

Floward sources its fresh-cut flowers daily from the best growers and farmers around the world, to create stunning, one-of-a-kind arrangements and plants that fit every occasion. The premium quality flowers are imported to Floward’s fulfilment centres, where its dedicated team of florists and designers arrange, display, and deliver them fresh, using a delivery fleet of state-of-the-art refrigerated vans.

Floward also offers cakes, chocolates, and perfumes, curated by the region’s most exciting brands, bundled with its flower arrangements.

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