The region’s favourite Swedish home furnishing retailer, Al-Futtaim IKEA, today announces the launch of its standalone Café of around 2150 sq. ft. located at the Swedish Pavilion at Expo 2020 Dubai. Built around the theme of ‘co-creation for innovation’ with a strong focus on sustainability, IKEA’s main ambition is to enable and inspire more than 70 million people to live a better life everyday by the year 2025.
Under the guidance of the Al-Futtaim Group and the theme – ‘Always a Force for Good’, IKEA celebrates this key moment of national pride as the UAE brings to life sustainable food options aimed at creating a better future for everyone at the Expo 2020 Dubai. Visitors from around the world will be joining the making of a new world and experience a six-month journey of human creativity, innovation, progress and culture.
On the occasion of the launch of Café by Al-Futtaim IKEA, Vinod Jayan, Managing Director at IKEA UAE, Oman, Qatar and Egypt said: “At IKEA our aim is to inspire everyone in the UAE and beyond to live a better life and enjoy a brighter tomorrow with initiatives such as plant-based food which is more sustainable for our planet. The launch of our new Café in the Swedish Pavilion at Expo 2020 Dubai is completely in sync with the Swedish Pavilion objectives of showcasing how Sweden is building transparent, smart cities, innovating life sciences and developing a bio-circular economy. The Café by Al-Futtaim IKEA also closely aligns with the larger Expo 2020 Dubai theme – ‘Connecting Minds and Creating the Future’ through sustainability, mobility and opportunity.”
The Café by Al-Futtaim IKEA will bring freshly brewed organic coffee certified by UTZ, a non-profit organisation that ensures the highest sustainable farming standards, better conditions for workers and complete transparency and traceability right from coffee plantation to cup. The café includes the signature salmon that comes from the renowned Aquaculture Stewardship Council’s responsible seafood practices certified farms in addition to the mouth watering IKEA plant balls. With the same great taste and texture as the classic meatballs, the plant balls are just 4 percent of the climate footprint.
IKEA completely understands its responsibilities towards sustainability hence its works together with Forest Stewardship Council (FSC) to take care of the world’s forests. The wood used in the Café similar to the products instore also comes from sustainable sources such as the FSC certified and recycled wood.
The Café by Al-Futtaim IKEA will provide Expo 2020 Dubai’s visitors with a place to relax, recharge and socialise at the event. IKEA patrons will be served a large variety of food options to choose from such as cakes, IKEA’s signature breakfast, sandwiches, salads as well as hot snacks and savories. Customers can eat, shop and be part of a better future for the many people on the planet at the IKEA café while enjoying the extravagance of Expo 2020 Dubai.
The Café by Al-Futtaim IKEA is surely destined to cater to the taste buds of all the visitors of Expo 2020 Dubai and leave them with lifetime memories of the event.