L’Couture, the Dubai-based female athleisure brand opened the doors to its second Dubai retail outlet on November 12th, 2021. Featuring L’Coutures now iconic experiential retail approach, the new store is located at The Beach, JBR – offering new shopping opportunities for fans of the L’Couture ‘fashion to fitness’ lifestyle, now renown across the US and the UK online. The 1500sq metre space compliments the brands flagship store and headquarters on Al Wasl Road, Umm Suqeim and e-commerce operations.

Now open at Unit 3103-A, The Beach, daily from 10am, the new L’Couture store offers the most comfortable, chicest lounge and activewear that women have come to love, designed in Dubai and a fit for everybody. With the full LC range available at the new location, customers can take their pick from the brand new ‘Untamed’ and ‘Glow’ collections featuring the softest, sustainable fabrics in the freshest fashion colours and textures, not forgetting the must have fitness accessories including water bottles, bags and headwear.

Under the leadership of founder Lyndsay Doran, L’Couture has evolved rapidly from a local online retailer to a global brand with a presence in both the UK and US. The opening of the L’Couture flagship store and headquarters in Jumeirah earlier this year curated an on-trend, experiential space with stand-out features for the loyal LC community to engage with – fully immersing them in the brand. With a focus on shareability, the customer-centric L’Couture stores offers a completely on-brand experience from the moment a customer walks through its doors.

Lyndsay says: “After the success of the very first L’Couture boutique in Dubai, we wanted to bring the brand closer to our LC girls across the city. With this second unique space at The Beach, we have brought our own unique, feminine, instagrammable experience to JBR, that really captures the essence of the brand for our customers and my team, and that’s exactly what we have done. Comfort is key to a great shopping experience and that aligns beautifully alongside our loungewear and athleisure collections – there is something for every girl at L’Couture, whatever body shape, for the sofa or the gym”

The new L’Couture store is now open at unit 3103-A, The Beach, JBR, Dubai and is open from 10am daily, until 10pm weekdays and 11pm at weekends.

The flagship store location is at Villa 8, on Al Wasl Road, Umm Suqeim 3, Dubai and online at www.lcouture.com Join the #LCGIRL gang today.


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