New Balance puts the call out for Middle East #SneakerFluencers

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Calling all sneakerheads. New Balance has announced an Instagram-powered promotion that means anyone can cop a free pair of 327 shoes, simply by posting a picture on their Instafeed.

The unique #sneakerfluencer call out gives everyone the chance to take part, with retro-inspired running shoes available for the first 20 content creators who hit 327 likes on their picture. The snaps simply need to display a pair of 327s, with the #sneakerfluencer hashtag and @NewBalanceMENA account handle in the caption.

Taking place December 1-8 only, the week-long promotion is the perfect opportunity for Instagram-savvy sneakerheads to get a pair of the retro runners without spending a dirham. You just have to reach 327 likes by December 9 and beat the crowd to collect the shoes for free at The Dubai Mall NB store.

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It’s all about original content so creative #sneakerfluencers can snap any New Balance 327s in the mall, borrow a pair or ask their friends to lend a hand. Just make sure the kicks are clearly in frame and the star of the show.

No followers? No problem. A minimum of 327 likes is all it takes. Anyone browsing the hashtag has the chance to see the full range of entries, with a variety of angles, filters and snappy captions.

To officially take part, content creators need to get down to The Dubai Mall and sign a #sneakerfluencer contract at the brand-new flagship store, anytime from December 1-8. Remember, the likes are only valid on one single frame Instagram pic that includes the @NewBalanceMENA handle and #sneakerfluencer hashtag within the caption.

The New Balance 327 landed in April 2020 as the ultimate leisure shoe, inspired by the brand’s iconic runners from the 1970s. The 327 also is also a nod to a classic edition released 45 years ago in 1976 – the 320 was the first model from the Boston-based shoemaker to sport the iconic N logo on its side.

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