Reebok MENA Teams Up with Les Mills™ to run EXPO-inspired “Fitness for Your Flag” Competition during this year’s Dubai Fitness Challenge

‘Fitness for Your Flag’ Competition

Reebok and Les Mills have teamed up to run ‘Fitness for Your Flag’, a competition that calls on fitness enthusiasts from every stage of their journeys to get up and get moving!
Drawing inspiration from Expo 2020’s central theme, “Connecting Minds, Creating the Future”, the event aims to get the world moving – calling on individuals from 192 countries residing in and visiting Dubai to participate.

With the goal to unite the world through friendly competition, participants are encouraged to smash their activity goals during Dubai Fitness Challenge (DFC), the citywide initiative encouraging everyone to complete 30 minutes of physical activity every day for 30 days, whilst experiencing the very best of Les Mills’ powerful workouts.

Hosted on Steppi, the reward-based health and fitness platform, participants will join others from their home country to compete and complete the most steps throughout the duration of the competition.

As a team, participants will need to complete 150,000 steps within 30 days. Team members can rack up their steps across Dubai through a series of complementary energy-pumping Les Mills classes being hosted at: Expo 2020*, Kite Beach and Mushrif Park as well as online on Les Mills + or through daily exercise routines.

The more sessions participants complete, the higher their team’s step count will be, increasing their chance of winning.

At the end of the competition, Reebok and Les Mills will randomly select 10 highly engaged participants from the winning country to receive an AED 5,000 cash prize, a Reebok voucher worth AED 1,500, a Les Mills MBX Mat, 6-month free subscription of LES MILLS+, and a complimentary 30-day membership to GymNation.

In addition to the 10 winners, three participants across all the countries who completed 150,000 steps or more within the 30 days will stand a chance to win a Reebok voucher worth AED 1,500, a Les Mills SMARTBAND, a free 3-month subscription of LES MILLS+ and a 1-year GymNation membership.

Sarah Abrego Young, Senior Brand Activation Manager at Reebok MENA said: “Uniting bodies and minds, the activation echoes Dubai Fitness Challenge’s goal to help create a wellness-focused mindset and inspire all to seek healthy, active lifestyles. Together, the Reebok and Les Mills have a history of working together to create events that motivate people to be more active – physically, mentally and in their own communities.”

Glen Stollery CEO, Les Mills India, Middle East and Africa said: “Fitness for Your Flag” is an opportunity to amplify the power of group fitness as a source of motivation and inspiration for all generations. Creating the world’s best workouts, our aim has always been to encourage customers, instructors and people to succeed as one in relentless pursuit of their wellbeing goals.”

Sign-ups for ‘Fitness for Your Flag’ will be open from October 29 to November 10. To join the challenge, download the Steppi App , click on ‘Challenges’, join the ‘Fitness for Your Flag’ Challenge, register for your country and start competing for a chance to win!  

To learn more about the challenge and to view the Les Mills class schedule, follow ReebokMENA and LesMillsMiddleEast via Instagram. To register for the Dubai Fitness Challenge visit

*Expo2020 classes are complimentary however, participants must obtain a valid Expo2020 pass to enter. 

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