Reebok is teaming up with Friends of Cancer Patient’s initiative, Pink Caravan for Breast Cancer Awareness Month this October to raise awareness on the cause and offer women free clinical check-ups. As part of the REE:THINK PINK initiative, the sports brand will be conducting complimentary screenings in a mini mobile clinic located at Kite Beach on Saturday October 23 from 4 to 10pm.
Reebok and Pink Caravan is inviting women from all walks of life for a free awareness lecture, clinical examination, and a mammogram screening at the Pink Caravan x Reebok mini mobile clinic. In line with the campaign’s goals, Reebok will also launch the #TheCheckUpChallenge, where female doctors, a choreographer, and influencers will dance it out in a sequence that educates women on the right way to perform breast self-exams.
Dr. Sawsan Al Madhi – Director General at Pink Caravan said: “We would like to thank Reebok for their support in raising awareness on breast cancer, which is the most common invasive cancer in women and the second leading cause of cancer deaths in women across the globe. The REE:THINK PINK campaign will enable us to further contribute not just to the UAE community but also to the overall MENA region and advocate our mission.”
Pink Caravan is a UAE breast cancer initiative that falls under Friends of Cancer Patients’ umbrella “Kashf” for the early detection of cancer. Launched in 2011 under the patronage of His Highness Sheikh Dr Sultan bin Mohammed Al Qasimi, Member of the Supreme Council and Ruler of Sharjah and Her Highness Sheikha Jawaher Bint Mohammed Al Qasimi, Wife of the Ruler of Sharjah, Founder and Patron of the Friends of Cancer Patients Society (FoCP), International Ambassador of the World Cancer Declaration for Union for International Cancer Control (UICC) Pink Caravan has garnered widespread recognition locally, regionally, and internationally.
Young people across the UAE are significantly more likely to be diagnosed with cancer than in countries such as the US and UK, according to a recent study based on figures from the UAE National Cancer Registry. In women, the most common cancer in the UAE is in the breast, followed by the thyroid and then colorectal cancer and leukaemia.