- The gallery’s first exhibition is called “Radiance – Exploring the Intersection of Light and Technology”.
- Visitors of the gallery will experience a fusion of contemporary and digital art.
- The multidisciplinary space is filled with interactive installations and a state-of-the-art Metaroom for digital experiences.
- The gallery will host exclusive luxury events for its Private Members.
- Doors will open on the 1st of November, 2023, for visitors.
37xDubai, a new art concept in the heart of Dubai, is thrilled to announce its official opening on Wednesday, November 1, 2023. With a substantial investment exceeding $5 million from proprietary investment fund Morningstar Ventures, this uniquely interactive gallery promises to be a creative destination like no other.
At the core of 37xDubai lies the union between art and technology. 37xDubai is more than just a gallery, it is a dynamic space designed to engage, educate, connect, and inspire collectors and enthusiasts of all kinds. This is why the team, led by Founder Danilo S. Carlucci and CEO Clemence Cazeau, not only curates its contemporary and digital art exhibitions but also its private members, luxury experiences, and brand partnerships.
The meticulously designed gallery is located in the Burj Daman Tower, within the Dubai International Financial Centre (DIFC) area. Upon entering the 500+ sqm space, visitors are welcomed by not only captivating art but also 17 high-definition TVs an ultra-big screen comprising 253 modules, advanced surround sound systems, and a customizable dynamic lighting setup, allowing visitors to enjoy the space in various color combinations. The gallery also features a Metaroom, composed of projectors, laser, motion sensors, and a 2-way sound system, which can be used for a multitude of experiences. Surrounding 37x is a terrace overlooking the iconic Burj Khalifa where visitors can sit and enjoy the refreshments of the bar.
Another key element of the gallery is the “Tree of Life” – a permanent in-house installation – is the beating heart of 37x. The artwork comes to life with a mesmerizing symphony of customizable colors and sounds. It consists of advanced sensors that respond to movements, causing colors to dance and shift, illuminating the gallery with magical patterns that forge a unique connection with the admiring visitors.
With 37 handpicked artworks, the grand opening exhibition, “Radiance – Exploring the Intersection of Light and Technology,” will showcase the power of light and how it transcends between digital and contemporary art. The collection features static, animated art, neons, work on canvas, and glass on paper, some with interactive installations that creatively use light. With innovative technology, including projections and lasers. The theme of light is also represented by the futuristic interior and the gallery’s unique location, as by day, natural lighting shines through the floor-to-ceiling windows, reflecting light off the different art pieces in a calm and beautiful manner. By night, the place changes entirely and its features become more prominent, lighting up the gallery in an alluring setting.
Clemence Cazeau, CEO of 37xDubai, says, “My team and I hand-picked and thoughtfully curated every element of the gallery. After more than one and a half years of hard work, I am so proud to finally see the gallery open its doors to bring international artists and like-minded people together. We are preparing for the grand opening and look forward to presenting Dubai and the rest of the world our new concept, which transcends art and technology.”
37x’s public opening will be on November 1st, 2023, and will mark a significant milestone in the evolution of art and technology. Among the various exhibitions that will be revealed in the upcoming months, 37x will continue to expand by showcasing new artists, developing its membership model, and hosting exclusive events with renowned brands from various sectors.