THE SCENT OF FREEDOM MEETS THE SEA: YSL BEAUTY CELEBRATES THE LAUNCH OF LIBRE L’EAU NUE WITH AN UNFORGETTABLE NIGHT ALONG EGYPT’S NORTH COAST

YSL Beauty hosted an exclusive celebration at My Ōtel, The Waterway – North Coast, to mark the local launch of Libre L’Eau Nue, the latest chapter in its iconic Libre fragrance line. The event brought together luxury, culture, and self-expression, anchoring the fragrance in one of the country’s most vibrant and trendsetting summer destinations.
Already launched globally, Libre L’Eau Nue introduces a new fragrance ritual with its alcohol-free, oil-based formula designed to scent both skin and hair. This fresh take on freedom blends radiant citrus with luminous florals, delivering a soft yet long-lasting scent that captures modern sensuality and effortless summer sophistication. As the global face of the Libre franchise, Dua Lipa embodies the bold, free-spirited energy of the scent, making this latest chapter a natural evolution of the iconic YSL fragrance line.
Guests were fully immersed in the world of YSL through a multi-sensory journey that reflected the essence of the fragrance – from Mediterranean-inspired set design and immersive fragrance moments to curated beauty touchpoints and live international performances. The experience brought the YSL spirit to life in a setting that was both bold and refined.

The guest list was a celebration in itself – featuring a star-studded mix of celebrated actors, fashion-forward creatives, luxury tastemakers, regional influencers, and affluent individuals. With red carpet arrivals, statement looks, and social buzz, the evening quickly became one of the most talked-about events of the season – turning the launch into a cultural moment that fused glamour with influence.
More than a fragrance reveal, the event reinforced YSL Beauty’s deepening presence in Egypt and its commitment to championing bold individuality and regional relevance. Set against the iconic coastline, Libre L’Eau Nue’s arrival in Egypt becomes a statement of seasonal boldness — a fragrance that captures escape, confidence, and contemporary elegance, now rooted in the heart of the Mediterranean’s eastern shores. Marking a striking new chapter in the Libre collection, the scent debuts its first-ever white bottle, a minimalist yet powerful symbol of purity and sensuality, echoing the lightness of the fragrance itself.